What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or smartphone) when you visit a website. They retain information about your actions and preferences for specified periods, which helps the site remember you on return visits and supports functionality, security, analytics, and personalisation. Some cookies are placed by us; others are placed by third-party services that we use, such as analytics providers or advertising networks.

Types of Cookies We Use

1. Strictly Necessary Cookies

These cookies are required for the website to operate. They enable basic functionalities such as page navigation, secure checkout, your shopping basket, fraud prevention, and remembering your cookie preferences. They do not store any personal information about you that is not strictly required for the Service to function, and cannot be switched off in our systems without breaking the site.

2. Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use this information to measure and improve the performance of our site, identify the most popular pages, and learn how our customers move through the shop. They are set only after you have consented to analytics cookies through our cookie banner.

3. Functionality Cookies

These cookies remember choices you make (such as language or region) and allow us to provide a more personal experience. They can also be used to remember changes you have made to text size, fonts, and other parts of web pages that you can customise.

4. Targeting and Advertising Cookies

These cookies are used to display advertisements that are relevant to you and your interests. They also limit the number of times you see an advertisement and help us measure the effectiveness of our marketing campaigns. They are typically placed by advertising networks with our permission. They are set only after you have consented to marketing cookies through our cookie banner.

Why We Use Cookies

Luma & Home uses cookies in order to:

• Improve the functionality and performance of our website.
• Understand how visitors engage with our site so we can make improvements.
• Provide a personalised shopping experience.
• Display advertisements that are relevant to you and measure their effectiveness.
• Analyse trends and user behaviour in an anonymised form.
• Prevent fraud and protect the security of customer accounts and transactions.

The Specific Cookies We Set

The table below lists the individual cookies that may be set when you visit our site, what they do, who sets them, and how long they last. Cookies in the Analytics and Marketing categories are loaded only after you have given your consent through our cookie banner.

Third-Party Cookies

We rely on a small number of trusted third parties to provide analytics, fraud prevention, advertising, and content delivery. These providers may set their own cookies when you visit our site, subject to your consent where required. The main third-party services we use are:

• Google Analytics — anonymous analytics to understand how visitors interact with our site. Data is anonymised and no personally identifiable information is stored. policies.google.com/privacy
• Google Ads — conversion tracking and remarketing for paid campaigns. Loaded only after consent to marketing cookies.
• Google Tag Manager — container that loads other tags according to your consent choices.
• Meta (Facebook) Pixel — event measurement for Facebook and Instagram ads. Loaded only after consent to marketing cookies. facebook.com/privacy/policy
• Stripe — payment processing and fraud prevention. Stripe sets strictly necessary cookies during checkout. stripe.com/privacy
• Cloudflare — content delivery, firewall and DDoS protection. Strictly necessary for site security. cloudflare.com/privacypolicy

Managing Your Cookie Preferences

The first time you visit our website, a cookie banner will appear that allows you to accept all cookies, reject all non-essential cookies, or customise your preferences by category. You can revisit and change these preferences at any time by clicking cookie settings in this page or anywhere it appears across the site.

You can also control cookies directly in your browser. Most browsers allow you to view, block, or delete cookies. Helpful links are below:

• Google Chrome
• Mozilla Firefox
• Safari
• Microsoft Edge

Please note that disabling cookies may impact your experience on our website, and some features — including basket, checkout and login — may not function properly.

Privacy and Data Protection

All information collected by cookies is anonymised wherever possible and is used solely for the purposes stated in this policy. Our processing complies with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR). For more information on how we handle personal data, please review our Privacy Policy.

Consent Mode v2

Our site uses Google's Consent Mode v2 to honour your cookie choices. Before you accept, Google receives only anonymous cookieless pings — no identifiers, no cookies, and no personal data. Full tracking is enabled per category (analytics, advertising, personalisation) only once you have consented. This means that the default state of all non-essential cookies is “denied” until you take action on the cookie banner.

Changes to Our Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business operations. When we make material changes, we will update the date at the top of this page and, where appropriate, notify you in a more prominent way. We encourage you to review this page periodically so that you stay informed about our use of cookies.

Contact Information

• Email: support@lumaandhome.co.uk
• Address: Fredriksdalsgatan 4B, 412 85 Gothenburg, Sweden
• Hours: Monday–Friday, 09:00–17:00 (GMT+01:00, Stockholm)

Consent for Cookies

By accepting cookies through our cookie banner, you consent to our use of cookies as described in this policy. You can withdraw your consent at any time by clicking cookie settings, or by adjusting your browser settings to block or delete cookies.